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How to Become “Sleeping Beauty”, Click Here for Beauty Secrets

2016-12-05
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2016-12-05

Recently fashion week show field is extremely lively, with the fashionable breath spreading to everywhere, such as Milan, Paris and London, actually feasting my eyes! Delicious food fashion show of McDonald, fashion show of computer room for Chanel……the most impressive one should be the distinctive “mattress” show of A28. Oh no, are you kidding me? You are talking about fashion show, how come it turns to mattress show? Of course not, here is the story—the high-end designer Allan who once worked with the Italian first-line brand Moschino and Milano Unica and established the personal brand A28 with his own name when he was only 28 years old, joined hands with Sealy to build the fashion show with the inspiration coming from “women as water”, themed by the diversified and different states of “water”, namely “water, fog, cloud and ice”, with mattress worn on models, showing the beauty of softness and comfort. Such distinctive show can be the first original attempt of “mattresses become clothes”, as a great success.   Since water is so changeable, what about us in the life? Can’t we be as changeable as water?   Sometimes, you are strong and independent, but you always have to rack your brains to work and burn the mid-night oil frequently, then who will show pity for your beauty? Sometimes, enveloped in housework, you should have been elegant and beautiful, but what has empowered you to lose yourself and become exhausted?  Sometimes you take a bath and lie on the long-awaited bed after one day’s hard work. Please just flip through fashion magazines before sleep and let sweet dreams live in your heart. Sometimes, you feel lazy and possessed by sweet dreams so that you can get the beautiful appearance in sleep. The first ray of morning sunshine awakens your healthy skin.   You are unique and try to play a different role in your life, sunny or agitated, tired or elegant. To yourself and to the person you love the most, the century-old veteran in mattress industry—Sealy   joins hands with the famous fashion magazine ELLE to shoot fashion blockbuster, displaying the beauty of healthy life. People who know how to sleep well are not only nice and fashionable, but also enable you to present the perfect shape in 100% healthy state. The wonderful life comes from sleep and we all need a sound sleep in spite of great difference, while the true fashion can be obtained from “sleep”, just as shown in the blockbuster, we can meet a better life in a wonderful state of mind.   There is such a mattress which can not only provide a comfortable sleep, but also help every sleepers keep the healthy S-shaped curve, with the perfect support and comfortable touch giving you the accessible enjoyment of sweet dreams. Next, let’s witness the new arrival of Sealy mattress appearing in the fashion week!     Cloud Sea Quietly watch the clouds gathering and spreading above the clouds, spin rain into yarn and weave clouds to rosy glow, winding and leading dreams to the invisible horizon.     Roaming in the cloud sea provides the joy and comfort of watching clouds above the cloud. The most impressive particularity of “Cloud Sea” mattress lies in its ability to respond to the supporting strength by sensing the weight of human body, no need to worry about the feeling of being “too hard” or “too soft” after waking up. The weight changes from turning over won’t cause any impact. With the soft and comfortable surface fabrics and adjustment of temperature according to the needs of human body, you will not encounter such cases as “colder and colder in sleep” or “sweaty all over after waking up”. Generally speaking, the mattress can provide meticulous and thorough service actually. No wonder so many five-star hotels around the world rush to use Sealy mattress as the standard configuration for hotels!      Leisure The sound of life pulsing in the water cruises through and is derived from the dreamlike life tide. Pick a piece of frost flake and coagulate a radiance, which reflects happiness and sadness of dancing beings, with memories sealed in viburnum and narrating the eclipses in dreams.    This mattress is just like its name and you seem to hear the sound the life pulsing in the water while sleeping on it, the most instinct comfort. The sound cruises through and is derived from the dreamlike life tide. The soft special fabrics on the surface of “Leisure” mattress can provide the extremely good touch, in addition to its nice appearance and touch, it can always keep dry and permeable, reduce stuffiness and maintain the comfortable temperature for human body. The shape neither too hard nor too soft sticks to body curve properly and alleviates the body fatigue to the utmost during sleep, which is really “no worry of turning over”, with positive energy all over coming from “sleep” here!      Cruising You wander gracefully in the clouds, freely and lightly. You don’t intend to stop and your joy is the leisure without obstruction beyond the sky and the earth.    Have you ever dreamed of wandering freely in the boundless sky? “Cruising” is beyond the sky and the earth and your joy is the leisure without obstruction in your dreams. “Cruising” mattress gives you the first impression of lightness and softness, in spite of the small and exquisite body only over 20 centimeters thick, it can burst forth huge energy, with excellent support and specially comfortable experience for you. The distinctive free dream-world will come to you when you choose the mattress “Cruising”    Now don’t you rush to have such a mattress for beauty-enhancing sleep?
The Classical Bedding Brand over a Century Old —— Dreams for Years, Love for Life

2016-12-05
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2016-12-05

On September 17th, 2016, the world’s top mattress brand Sealy enjoying a history of 135 years held the gorgeous celebration dinner in the Ritz-Carlton located in Pudong District of Shanghai. Ms. Zhong Liti, the international movie star, attended the celebration activities and enjoyed the great event together with the special VIP guests and the media at the scene, jointly witnessing the classical bedding brand over a century old featuring original research and development and its determination and achievement of devotion to high quality sleep life for mankind.   In the celebration dinner, all the guests celebrated the 135th anniversary of Sealy, with happy laughter and cheerful voice, people drinking and toasting, and the 135-year splendid history was condensed into the gorgeously blooming smile of everyone at the moment. Mr. Marco Gugliucciello, the general manager of Sealy business development in the Asia-Pacific region, and Mr. Fei Mingjie, the general manager of Sealy China said in the dinner that Sealy had become the largest mattress manufacturer in the world and they knew well the current success came from consumers during the past development of 135 years. As compared with other brands, Sealy has taken a different way and remained rooted in China all along, not only concentrating on research about the sleeping habits and preferences of Chinese family, but also serving the Chinese consumers by bringing the superior sleeping experience and sending the spirit of love to all Chinese users with practical action. In the charity love activities all the year around, Sealy has deeply felt the importance of children’ s company and healthy sleep and launched the love action of “Chase Dreams for a Hundred Years, Together with Love” at the 135th anniversary of the brand, receiving the positive response from the mass consumers. This time Sealy has made love donations for the left-behind children project “Care for Children’s Home” by China Soong Ching Ling Foundation. Ms. Zhong Liti as the caring ambassador of Sealy and Mr. Fei Mingjie, the general manager of Sealy China handed the donations to the representative of China Soong Ching Ling Foundation, indicating that all the donations will be used to purchase caring supplies so as to give more love to the left-behind children and illuminate the direction of dream for children with dreams. At the same time, Sealy mattress adheres to the concept of “everyone deserves a better sleep” and donates 400 mattresses and RMB 150,000 yuan in cash to three primary schools in poor mountain area for purchasing school supplies, wishing that they will be full of hope, continue to strive for better life and get better sleep and sweet dreams in the course of growth. As an enterprise with love feelings and sense of social responsibility, Sealy has taken part in McDonald’s “Run for Love” activities for several times upon entering into China and donated all the mattress products for the first “Ronald McDonald House” in China without compensation, providing convenient life and comfortable sleep for children coming all the way to see doctors.        Sealy, dating back to 1881, always believes that all the success and honor can’t go on without consumers. So Sealy respects every consumer, conscientiously researches technology with sincerity, love and patience and develops new products by repeated tests, with the 135-year seriousness and accumulation transformed into the caring and love of the century old enterprise. Till now, when we mention Sealy, consumers show their great confidence. Sealy brand is the quality guarantee and the synonym for superior sleep, serving as the force that keeps Sealy going forward. 135-year-old Sealy is still graceful and shows the youthful vitality. Sealy will continue to take root in China and better repay consumers’ trust, extending its caring for sleep of consumers over the past one hundred years and realizing the pursuit of all human beings for healthy sleep.       
With great efforts, you deserve a better sleep

2016-12-05
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2016-12-05

Nowadays, as the pace of life continues to accelerate, people living in the modern city are faced with the pressure every day. The unpredictable changes in the workplace, huge workload, and downturn in the industry as well as new competitors make our strength and energy seriously overspent. In addition, the economic pressure of family is even more overwhelming, raising the elderly and children, repaying the mortgage and high medical expenses mean huge expenditure. With great pressure, having a good sleep almost becomes a luxury, and poor sleep has become an increasingly common problem. However, when most people have sleep problems, some people do not realize it, some people can do nothing, some people allow it to develop, and as a result, health is faced up with many threats. In order to change the current situation of poor sleep, on the occasion of celebration of 135th anniversary, the world famous brand Sealy from America first launches the friendly action of "dreaming for one hundred years, going with love" for 135th anniversary of Sealy and opens the activity of "feast of enjoying sleeping by ten thousand people for 135th anniversary of Sealy", while changing sleep difficulties, it will bring caring to everyone in society and provide a comfortable sleep experience.   Dream for years, Love for life With great efforts, you deserve better sleep. There are such a group of children, who live in the embrace of the mountains, live in the room without shelter and sleep on a rough wooden board, they love fantasy, dare to dream, and strive to carve a niche for themselves. If the sparks of fire can start a prairie fire, are you willing to transfer the flame of love, make a wish, give them a hug as their parents do, let them grow up and realize their dreams? Your efforts may make the children’s houses in a disastrous state stop endless leaking and children sleeping on the board have a comfortable mattress. Sealy will cooperate with you to give a warm hug to the children who lack care; Carries the dream child, illuminate the direction of dreams for children who have dreams. Pay attention to the official WeChat platform of Sealy, join the rank of "dream for one hundred years" of Sealy, blows out candles and make a small wish for nearby relatives, friends as well as "them" on the other side of the mountain, just to let more people get better sleep! Sealy will collect all the love, together with you, to help left-behind children achieve better sleep and dreams during their growth, and directly donate to the project of children's home care. Every Chinese needs to care for himself and enjoy the quality of sleep. Those left-behind children lacking companionship and sleep need to be loved. Sealy adheres to the belief of "providing consumers with quality sleep", Sealy mattress, including soft mattress for children as well as health support mattress for the elderly, provides you with quality sleep.   135th anniversary of Sealy Since August 20, the promotional feast of enjoying sleeping by ten thousand people for Sealy 135th anniversary has been grandly opened. Multiple surprises are being released and magnificent gifts are awaiting you. In addition, the limited edition mattresses of Sealy 135th anniversary have been fully on sale, and the inspiration for the two kinds of mattresses come from the world famous five star hotels.   Studio: The retail price of Dream Catcher 1881 is RMB 14,499, it adopts anti-bacterial anti-mite fabric, the second generation of PostureTech Coil, edge protection, high molecular gel super fit comfortable memory cotton and air flow structure to keep the mattress dry and breathable, relieve stuffiness and sleep comfortably.   Gallery: The retail price of Dream Deluxe 1881 is RMB 32,800, it adopts the European style top cushion, six-circle PostureTech Coil, surrounding stabilization system, and the comfortable inner core adopts central super high sensitive rebound latex.   During the activities, users can also enjoy a big bonus of love from ten thousand people at the maximum of RMB 5000 while buying the mattress and use up to three pre-sale cards. In addition, on the basis of buying mattress / bedstead for RMB ten thousand, 10*N times of pre-sale shall be returned.   The surprising discount of supporting bedstead, enter the store to get gifts, 100% winning, star live broadcast draw to win iPad Pro, WeChat interaction of "tearing red packets" and other activities have already been opened, igniting the frenzy of enjoying sleeping by all people. As we become more aware of the importance of sleep and work hard to achieve it, we have the energy to carry out daily work and have a good mood to enjoy the fun of life. On the contrary, if we do not have good sleep to rest, quality of life will be greatly reduced. The series of activities of Sealy 135th anniversary will bring together all the power as love and make unremitting efforts for people to have better sleep and life!
Mattress Arrives in Fashion Week with Distinctive Fashion!

2016-10-28
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2016-10-28

What is fashion show? In men’s eyes, fashion show means: long legs, beauty and their own “purses”. In women’s eyes, fashion show means: the clothes I need but not in my wardrobe! Love for beauty is the human nature and fashion week is the window through which the concept of beauty as the front tide of fashion is presented to everyone.   On October 14th, a number of breathtaking T fashion shows were going on in different show fields during Shanghai fashion week, with different models wearing different fashionable dresses and spreading different kinds of fashion to every audience. It is just the difference that brings various dramatic fashion feasts to the audience. The most attractive T fashion show in the fashion week is nothing more than a refreshing “mattress show”. Isn’t fashion week the fashion show? Let’s have an in-depth understanding along with the above doubt!         I believe everyone can understand the meaning of wearing the latest trend, but sleeping the fashion is the highlight in such show. This is not rolling with sheets, but the source of beauty.   Ms. Zhong Liti, the international famous movie star, has obtained the love of the handsome actor Zhang Lunshuo who is 12 years younger than her, by her perfect figure and beautiful appearance. Therefore, the network persons all joke that your future husband is still preparing for college entrance examination as long as you maintain yourself well. The source of beauty is health and sleep is the most important part in health. Good sleep can guarantee nice skin, prevent the spine from deformation and keep the good shape. No wonder Zhong Liti also said, “Sleep is very important for women.”       In retrospect, in the “mattress show” during the fashion week, the international brand taking the unusual way—U.S. Sealy mattress was worn on the models, tightly connecting fashion with health and showing the distinctiveness of the brand. The beautiful clothes of “cloud concept”, made of such mattress materials as fabrics, sponge and spring, has conquered all the audience on the spot. The courage to use fabrics, sponge and spring for making clothes can show the health and comfort of the mattress materials. The design of “cloud concept” only embodies the fashionable appearance, but also highlights the central design concept of Sealy brand, namely the sleep enjoyment over the cloud! No wonder so many well-known five-star hotels all over the world (such as the Ritz-Carlton, Burj Al Arab and Four Seasons Hotel etc.) choose Sealy.     While the fashionable clothes show of “cloud concept” was going on, U.S. Sealy mattress joined hands with the high-end fashion designer Allan to release a blockbuster by launching three dreamlike mattresses, namely “Leisure”, “Cloud Sea” and “Cruising”, attracting great attention from the stars and audiences present. The materials of the mattress are that of the clothes worn by the models in the show and the exquisite appearance and healthy materials are just like elaborate art treasure. Furthermore, Sealy has always advocated the spinal protection concept and made every sleeper keep the healthy S-shape curve during sleep. In this way, you will become more and more beautiful and fashionable in all aspects during sleep.    The participation of Sealy in the fashion week enables people to deeply know that fashion and beauty can also be obtained from sleep, besides good clothes. Different sleep and distinctive Sealy guarantee the equally perfect sleep quality! If you want to be both fashionable and beautiful, just buy a Sealy mattress essential to beauty sleep!  
Cross-industry Works of “Mattress Master” Sealy Created Five-star Overnight Dreams

2016-10-28
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2016-10-28

Recently, the reasoning funning game “Year-end Promotion Strategy” has hit the official WeChat platform of Sealy—the leading brand of mattress in America. With the successful conclusion of the game, micro film of Sealy also reveals its truth features by making its debut for the fans on January 8th     It’s known that the micro film features an inspirational story as follows: the film starts with the career experience of Steven, a white-collar professional, doubted by the boss and treated coldly by colleagues because of his denied proposal. He returns home with a worried frown and fruitless pondering for a new round of proposal, falling asleep in frustration. After one night of sweet dreams, he feels relaxed every inch of his body and gets his creative inspiration back, finally winning all the applause and the boss’ recognition.     The micro film has provided a real demonstration of the daily life of modern urban white-collar workers in the form of mime, triggering the resonance of numerous office workers. The propaganda of the micro film also takes “Five-star Overnight Dreams Help You Become Go-to Person” as the theme and brings good news to hard-working white-collar workers so as to relieve their spinal stress.   The reason why Sealy can relieve the tension of white-collar workers is that as the mattress supplier for numerous five-star hotels all over the world, Sealy mattress of America is well-received for its superior sleeping experience in adherence to bringing five-star comfortable sleeping experience to worldwide users. Relying on the unique patent SRx II, Sealy mattress can sense the weight and shape of sleeper automatically and make the corresponding adjustment. In addition, the mattress can divide the force bearing points in a scientific way and achieve the functions of relaxing muscles, promoting sleep and providing better health care and tending, meanwhile, the adoption of century-old exquisite technology and selected high-grade fabrics and top quality materials will provide overnight five-star dreams, awaken peak state and activate the power source of white-collar workers.  It is worth mentioning that Sealy is now launching the activities of “Describe the Most Wonderful and Comfortable Sleeping Experience” and “Find Sealy in the Journey” , joining hands with Ctrip. From now to February 24th, all users can sign up for the activities. By taking photos of mattress with Sealy logo at the designated tourist destinations (Australia, Singapore, Maldives, Bali, Phuket Island and Shanghai etc.), specifying the tourist destination and uploading the travel notes (#Find Sealy in the Journey +with self-designed title#) with “bed” photo /hotel photo during the journey, users will have the opportunity to win the same mattress in the star hotel offered by U.S. Sealy, as well as fabric pillow and pressure relief package for nap time waiting for you!         Link of Ctrip activities:: http://pages.ctrip.com/destinationad/201512/sealy/web.html?disable_webview_cache_key=1
Sealy Tmall Anniversary, Expects the Best You

2016-07-23
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2016-07-23

    Doze mode totally on— You may either be sound asleep as you like in car, Or sleep on the grass bathed in sunshine. You can also lean on the park bench in sleep… Sleep at will in summer. When sleepiness comes with slight coolness, just fall sleep…  But do you know? Such random and unfastidious sleeping environment may become a big problem for sleep in summer since sleeping environment tends to affect the sleeping quality. Only the sound sleeping environment can enable you to get enough rest and recover high spirits, while the neglected sleeping environment may defeat the purpose of “soothing the nerves, recovery and recuperation” for sleep, in sleep with the feeling of drowsiness.       Then, does your sleeping quality get “full marks”?  Sealy will wait for you at the Tmall App “Classy” on July 15th and wait for you on the bed on July 24th, please participate in our topics discussion and show what you like to do on the bed, as well as your interesting stories about sleep. The anniversary of Sealy on July 24th will unveil the pleasant surprise!   In the Sealy Tmall anniversary on July 24th, a great wave of fabulous offers will come first in strong momentum and help you create the comfortable and elegant new sleeping atmosphere. The pre-sale on Chaohuasuan will start on July 18th and you may make early reservation so as to win latex pillow, mattress protective cover, koala blanket and four-piece suit, with the shocking price of RMB 7.24 yuan seckilled at twelve o’clock every day.       The special edition of mattress “Dreams” for Tmall anniversary celebration touches comfortable, with its elastic support relieving the fatigue of the day and creating legendary dreams of fairy kingdom for you.    The special edition of mattress “Dreams” for Tmall anniversary has been launched, with comfortable touch and elastic support effectively relieving the fatigue of the day and creating legendary dreams of fairy kingdom for you.    Sealy Tmall anniversary on July 24th, choose Sealy mattress and bid farewell to drowsy you, full of spirit and energy every day!    
Sealy Sleeping Room Landed in Shanghai World Financial Center on March 21st

2016-04-20
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2016-04-20

Do you know what sleep quality index is? Do you know how to improve sleep quality? Do you know what kind of sleeping posture is both correct and comfortable? The answers to the above questions were unveiled in succession on March 21st—World Sleep Day, on which the 135th anniversary celebration of Sealy—the high-end American mattress brand was held, with the sleeping room and some super handsome young men landing in Shanghai World Financial Center, bringing the brand new spine-friendly sleeping experience to urban white-collar workers.     It was just after noon here, while men and women outside the sleeping room formed a long queue and couldn’t wait to experience the restful sleep created by Sealy forest breath mattress with only 1881 sets all around the world. The appearance of Sealy sleeping group of super handsome young men made people at the scene exclaim with excitement!     Sealy handsome men with good appearance and figure were just like the messengers from a dream world. Follow their steps and you will enter into the world of sleep.     When you stay in the sleeping room built by means of 3D technology, you feel the city of reinforced concrete is transformed into primitive forest all in a flash, with fresh air, green scenery everywhere, the sound of flowing water and bird twitter in your ear, all the pressure vanishes instantly and you become relaxed involuntarily. The highlight of the spine-friendly sleeping experience—forest breath mattress is just placed in the middle of the sleeping room.         The forest breath mattress adopts air flow system, with the air inside the mattress flowing freely and the SmarTex on the surface of mattress adjusting the temperature automatically according to human body conditions so as to maintain a comfortable feeling at any time. The new generation of SRx II Titanium can provide two-stage support and relax your muscles and bones effectively, protecting the spine and maintaining the perfect curve of your body in sleep. After enjoying the sleeping experience, you can even have close interaction with handsome Sealy sleep men and win surprise gifts!     It is said that the sleeping room activity will be organized in another two mysterious cities. Don’t miss it again! Pay attention to WeChat official account of Sealy (Sealy_China) and get to know more about the latest information about Sealy.    
U.S. Sealy Made Voluntary Donations to the First “Ronald McDonald House” Project in China

2016-03-29
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2016-03-29

Over 80 honored guests were present at the opening ceremony of “Ronald McDonald House in Hunan” on that day, including Ms. Tang Wensheng and Mr. Jing Dunquan—the vice chairman of China Soong Ching Ling Foundation, Ms. Wang Xiaoqin—the vice chairman of the Chinese People’s Political Consultative Conference of Hunan Province, Ms. Janet Burton—the global chief operating officer of Ronald McDonald House Charities, the leaders of such institutions as Health and Family Planning Commission of Hunan Province, Women’s Federation of Hunan Province, United Front Work Department of Hunan Province, Hunan Children’s Hospital and Chinese McDonald Charities, McDonald’s enterprise representatives, enterprise representatives from Sealy, the two ambassadors— Bao Chunlai, the former  national champion of badminton and Qiu Xiao, the well-known host of Hunan Satellite Television. They participated in the interaction with families of children patients, such as making dumplings and pasting paper-cutting, adding extra spring scent and warmth to “Home Away from Home”.                  Figure: Ms. Wang Xiaoqin—the vice chairman of the Chinese People’s Political Consultative Conference of Hunan Province (upper left), Ms. Janet Burton—the global chief operating officer of Ronald McDonald House Charity Foundation (upper right) Mr. Dave Hoffmann—McDonald’s market president of global high growth (bottom left),  Mr. Jing Dunquan—vice chairman of China Soong Ching Ling Foundation (bottom right),   Established in 1974, “Ronald McDonald House Charities” (Global McDonald Charities for short) is an international non-profit public welfare institution in independent operation, responsible for setting up, hunting for and funding projects designed to improve children’s health and welfare, providing free accommodation and facilities for families with children patients. The institution covers 63 countries and regions in the world, with the core projects of Ronald McDonald House, Family Room of Ronald McDonald House and McDonald Medical Care Mobile Vehicle. About 78% of the top hospitals in the world are equipped with at least one Global McDonald Foundation project. As of 2015, Global McDonald Foundation has served more than 6 million children.    Among all the above projects, “Ronald McDonald House” is designed to provide a “Home Away from Home” for children patients coming for medical treatment and their family members from far away and facilitate parents’ care for their children. When a child patient is being treated in hospital, his/her family members can live in the fully-furnished “Ronald McDonald House” and provide the most intimate care for the child.    Room Layout of Ronald McDonald House as Shown in the above Figure The first “Ronald McDonald House” in Chinese mainland is close to Hunan Children’s Hospital, only five-minute walk, covering an area of over 1200 square meters, with the “sea” favored by children as the design theme, also equipped with such services and facilities as elevator, barrier-free bathroom, heightened handrail, 24-hour surveillance and security and air sterilization lamp to protect the children. Room Layout of Ronald McDonald House as Shown in the above Figure Spread the double bed in the bedroom and an extra children’s bed appears so that the child patient can sleep with parents who will take care of the child.  Bao Chunlai—the Ambassador Is Experiencing the Family Bed in the Room as Shown in the Figure The public area contains games zone, toys area, reading area for picture books, TV and WIFI network with a purpose to enrich the daily life of children patients’ family and encourage more communication and sharing in public area. It’s worth mentioning that all the mattresses in the first “Ronald McDonald House” of Chinese mainland are from Sealy. Sealy mattress with “Posturepedic” can provide the correct support for bones of human body and perfect support for the lower back, relax muscles and promote sleep, bringing better health care and tending effects to the spine and more comfortable sleeping environment to children so that they can be more healthy and energetic with high quality sleep. It’s known that early in the preparation stage of “Ronald McDonald House” at the beginning of 2015, Sealy signed the letter of donation intention and promised to make voluntary donations of all mattress products to the first “Ronald McDonald House” in China. Sealy sincerely hopes that children will get health and care.         Ronald McDonald Is Giving a Performance for Children Patients’ Families as Shown in the Figure In view of Sealy’s kindness with love, Soong Ching Ling Foundation and Chinese McDonald Charities have granted Sealy commemorative plaques to express their gratitude for its love and support of “Ronald McDonald House”.    Commemorative Plaques Granted by Soong Ching Ling Foundation and Chinese McDonald Foundation as Shown in the Figure With the help of China Soong Ching Ling Foundation, Chinese McDonald Charities and such sponsoring enterprises as U.S. Sealy, the first “Ronald McDonald House” project in China was launched smoothly. As the leading mattress manufacturer in the world, U.S. Sealy boasting 135-year long history has inherited the consistent “adherence and concentration” of the brand, not only in active fulfillment of its social responsibility, but also in ever increasing support of public welfare. In addition, engaged in new technological research and development, Sealy has been always carrying forward its spirit of craftsman and adhered to providing high quality and comfortable sleeping experience for consumers all over the world, striving to study the sleeping habits and preferences of Chinese families, bringing more suitable sleeping products for Chinese consumers and providing superior sleeping experience and healthy lifestyle.   Picture Taken at the Opening Ceremony of Ronald McDonald House About China Soong Ching Ling Foundation On May 29th, 1982, initiated by Comrade Deng Xiaoping, the charity foundation was established in Beijing to commemorate Ms. Soong Chingling—honorary chairman of the People’s Republic of China. The foundation is committed to eliminating poverty, improving people’s livelihood, promoting balanced development of education, promoting medical care and healthy level of women and children and enhancing the self-development and social participation ability of social vulnerable groups.  About Chinese Ronald McDonald House Charities “Chinese Ronald McDonald House Charities” is called “Chinese McDonald Charities” for short, jointly established by China Soong Ching Ling Foundation and McDonald’s (China) Co., Ltd. in 2006, based on Chinese mainland, which will have a positive impact on health and welfare of Chinese children.